Vintage brand, new audience.
Vintage brand, new audience.
Art Direction Revamp
Art Direction Revamp
Art Direction Revamp
As a heritage brand, Budweiser drinkers are loyal. But what about the next generation? I was priveleged to lead the art direction of various photoshoots helping to drive awareness and relevancy for the brand.
Photographers: Geoff Levy, Nick Weisner, Zoe Rain, Luther Redd, Alina Tsvor, Kristin Ellis, Kirby Gladstein
Client: Budweiser | Agency: draftLine | Year: 2019-20 | Role: Art Director
As a heritage brand, Budweiser drinkers are loyal. But what about the next generation? I was priveleged to lead the art direction of various photoshoots helping to drive awareness and relevancy for the brand.
Photographers: Geoff Levy, Nick Weisner, Zoe Rain, Luther Redd, Alina Tsvor, Kristin Ellis, Kirby Gladstein
Client: Budweiser | Agency: draftLine | Year: 2019-20 | Role: Art Director
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