Introducing the Budweiser UNCF Natalie Johnson Scholarship program.

Introducing the Budweiser UNCF Natalie Johnson Scholarship Program.

Brewing Change

"Brewing Change"

Only 0.6% of brewers in the beer industry are Black. A simple, stark reminder of the lack of access. Budweiser and UNCF joined forces to create a scholarship and internship program to address that inequity and honor Senior Brewmaster, Natalie Johnson.

Press: Adweek, AdAge

Client: Budweiser | Agency: draftLine | Year: 2020 | Role: Art Director

The Film

1920×1080-2
1920×1080-5
1920×1080-7
1920×1080-1

We created social posts to announce the program to our followers

1920×1080-8

All content drove to the landing page where people could apply to be the first Natalie Johnson Scholars

BC_landing-1
BC_landing-2

More Work

Michelob ULTRAThe ULTRA Cup

BudweiserBrewing Change

Michelob ULTRAThe Greatest Comeback

BudweiserArt Direction, Apparel & Product

AdCouncilTeen Firsts

WhyShort Film

Allstate RentersStuff Insurance

Allstate LifeWhen Love Gets Real

BeautyrestThe Better Mattress Mate

VanguardA Vanguard Million

© 2023 TIM AUSTIN