Introducing the Budweiser UNCF Natalie Johnson Scholarship program.

Introducing the Budweiser UNCF Natalie Johnson Scholarship Program.

Brewing Change

"Brewing Change"

Only 0.6% of brewers in the beer industry are Black. A simple, stark reminder of the lack of access. Budweiser and UNCF joined forces to create a scholarship and internship program to address that inequity and honor Senior Brewmaster, Natalie Johnson.

Press: Adweek, AdAge

Client: Budweiser | Agency: draftLine | Year: 2020 | Role: Art Director

The Film

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We created social posts to announce the program to our followers

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All content drove to the landing page where people could apply to be the first Natalie Johnson Scholars

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© 2023 TIM AUSTIN