Vintage brand, new audience.

Vintage brand, new audience.

Art Direction Revamp

Art Direction Revamp

Art Direction Revamp

As a heritage brand, Budweiser drinkers are loyal. But what about the next generation? I was priveleged to lead the art direction of various photoshoots helping to drive awareness and relevancy for the brand.

Photographers: Geoff Levy, Nick Weisner, Zoe Rain, Luther Redd, Alina Tsvor, Kristin Ellis, Kirby Gladstein

Client: Budweiser | Agency: draftLine | Year: 2019-20 | Role: Art Director

As a heritage brand, Budweiser drinkers are loyal. But what about the next generation? I was priveleged to lead the art direction of various photoshoots helping to drive awareness and relevancy for the brand.

Photographers: Geoff Levy, Nick Weisner, Zoe Rain, Luther Redd, Alina Tsvor, Kristin Ellis, Kirby Gladstein

Client: Budweiser | Agency: draftLine | Year: 2019-20 | Role: Art Director

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