Celebrating the return to sports and more.

Celebrating the return to sports and more.

The Greatest Comeback

The Greatest Comeback

Michelob ULTRA wanted to launch a summer sweepstakes around their new Signature Bottles. Instead, we pitched and sold them an anthemic creative wrapper that embodied the excitement of returning the next normal.

Press: APNews, PR Newswire, Marketing Dive

Client: Michelob ULTRA | Agency: draftLine | Year: 2021 | Role: Sr. Art Director

Michelob ULTRA wanted to launch a summer sweepstakes around their new Signature Bottles. Instead, we pitched and sold them an anthemic creative wrapper that embodied the excitement of returning the next normal.

Press: APNews, PR Newswire, Marketing Dive

Client: Michelob ULTRA | Agency: draftLine | Year: 2021 | Role: Sr. Art Director

The Films

Our celebrity athletes couldn't wait to share their signature bottle with their followers

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We supported the launch of the bottles on social and announced a very special sweeps

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C-Stores supported the sweeps locally with custom signage

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