Celebrating the return to sports and more.
Celebrating the return to sports and more.
The Greatest Comeback
The Greatest Comeback
Michelob ULTRA wanted to launch a summer sweepstakes around their new Signature Bottles. Instead, we pitched and sold them an anthemic creative wrapper that embodied the excitement of returning the next normal.
Press: APNews, PR Newswire, Marketing Dive
Client: Michelob ULTRA | Agency: draftLine | Year: 2021 | Role: Sr. Art Director
Michelob ULTRA wanted to launch a summer sweepstakes around their new Signature Bottles. Instead, we pitched and sold them an anthemic creative wrapper that embodied the excitement of returning the next normal.
Press: APNews, PR Newswire, Marketing Dive
Client: Michelob ULTRA | Agency: draftLine | Year: 2021 | Role: Sr. Art Director
The Films
Our celebrity athletes couldn't wait to share their signature bottle with their followers
We supported the launch of the bottles on social and announced a very special sweeps
C-Stores supported the sweeps locally with custom signage
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