A legendary artist honors NBA Champions.
A legendary artist honors NBA Champions.
Michelob ULTRA x NBA x Futura
Michelob ULTRA x NBA x Futura
As the Official Beer Sponsor of the NBA, the celebration is where Michelob ULTRA belongs. We teamed up with the artist Futura to create a unique commenorative artwork to make this year's celebration something to remember.
Press: Hypebeast, The Source
Client: Michelob ULTRA | Agency: draftLine | Role: ACD
As the Official Beer Sponsor of the NBA, the celebration is where Michelob ULTRA belongs. We teamed up with the artist Futura to create a unique commenorative artwork to make this year's celebration something to remember.
Press: Hypebeast, The Source
Client: Michelob ULTRA | Agency: draftLine | Role: ACD
The Making Of The Bottles
Through the NBA App we gave fans a closer look at the campaign...
and a chance to win one exclusive championship bottle.
The app led to our website where fans could enter to win and learn more about Futura.
Before the finals kicked off, our lower thirds let people know something was coming
And to round things out, we continued the story on our social channels.
Once the champs were named, our bottles were there to celebrate.
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