Bringing some joy to the World Cup.
Bringing some joy to the World Cup.
The ULTRA Cup
The ULTRA Cup
Whether you're competing on the field or cheering on your country, the World Cup brings nations together. And it's the perfect international stage for Michelob ULTRA (with the help of some familiar faces) to remind us all that it's only worth it if you enjoy it.
Press: The Drum, Hypebeast, People en Espanol
Client: Michelob ULTRA | Agency: draftLine | Role: ACD
Whether you're competing on the field or cheering on your country, the Fifa World Cup brings nations together. And it's the perfect international stage for Michelob ULTRA (with the help of some familiar faces) to remind us all that it's only worth it if you enjoy it.
Press: The Drum, Hypebeast, People en Espanol
Client: Michelob ULTRA | Agency: draftLine| Role: ACD
The Film
Our star athletes shared the spot
They even invited fans to play a game we hid within the commercial
Then we partnered with a local fsoccer fan and premier fashion designer to launch a special jersey for the world's first winter world cup
We created ads that ran contextually to drive fans to stock up for the matches.
Our custom pint glasses gave fans a way to show their support from the bar.
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